
%0 Journal Article
%A J. Donovan, Robert 
%A Jalleh, Geoffrey 
%A Fielder, Lynda 
%A Ouschan, Robyn 
%T When confrontational images may be counter productive: reinforcing the case for pre-testing communications in sensitive areas
%J Health Promotion Journal of Australia
%D 2008/08/01
%V 19
%N 2
%P 132-136
%K 
%R https://doi.org/10.1071/HE08132
%U https://www.publish.csiro.au/paper/HE08132 
%X Issue addressed: White Ribbon Day is an international campaign that encourages men to speak out about and demonstrate their opposition to violence against women by wearing a white ribbon on 25 November. This study assesses the effectiveness of a graphic confrontational image in the Australian 2006 campaign versus an alternative non-violent image to motivate men to wear a white ribbon on White Ribbon Day. 
