The present paper discusses results from a survey about the acceptance of and preferences for fuels treatments of participants following a field tour of the University of California Blodgett Forest Fire and Fire Surrogate Study Site. Although original expectations were that tours would be composed of general members of the public, individual tour groups ultimately were much more specialised, with tours made up of individuals from five distinct groups including foresters, environmentalists, entomologists, the Natural Resource Conservation Service, teachers, and high school or undergraduate students. This proved fortuitous as most studies of ‘public’ perceptions to date have been of general members of the public and little work has been done assessing the views of groups who may have more specific knowledge or interest in fuels treatments. Such assessment is perhaps long overdue given the importance of understanding characteristics of different audience segments in developing effective outreach programs. Analysis showed that group membership was in fact the key element in differences in survey responses with significant differences found between groups on overall acceptability of treatments, treatment preferences based on different land ownership and management types, and which variables were most important in determining treatment preferences.