256 pages, 234 x 156 mm
Publisher:
Earthscan from Routledge
A bestseller within months of its first release, Alan AtKisson's debut book quickly became a modern classic of sustainability literature. Global companies, grassroots groups, university courses, government agencies, and even the US Army ordered it by the box. Now fully revised and updated, Believing Cassandra: How to be an Optimist in a Pessimist's World is even more relevant, fresh and motivating than when it first appeared in 1999.
In a style that is refreshingly candid and vivid, with unforgettable personal anecdotes, AtKisson provides us with a bridge over the sea of despair, and shows us how to catch the wave to an enticing, sustainable future. He empowers the reader to join the pioneers who created the ideas, techniques and practices of sustainable living – the people who prove Cassandra's warnings wrong, by believing in them, and taking strategic action.
Foreword by Paul Hawken
Preface to the Second Edition
A Note on Usage
Prologue
Part I CASSANDRA'S DILEMMA
1. When Worlds Collapse
2. A Brief History of Cassandra's Dilemma
3. In the Gallery of Global Trends
4. It's the System
5. Cassandra's Laughter, Cassandra's Tears
6. Armageddon, Utopia, or Both?
Part II REINVENTING THE WORLD
7. The Future in a Word
8. The Proof of the Possible
9. The Innovation Diffusion Game
10. Accelerate to Survive
Coda
Notes
Sources
Index
Alan AtKisson is President and CEO of The AtKisson Group, an international sustainability consultancy to business and government. He is known around the world for his inspiring keynotes and workshops.
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