SPSS for Applied Sciences, Cole Davis, 9780643107106

SPSS for Applied Sciences

Basic Statistical Testing

Cole Davis

Illustrations
184 pages, 260 x 200 mm
Publisher: CSIRO PUBLISHING

Paperback

- August 2013
ISBN: 9780643107106 - AU $ 29.95

This book offers a quick and basic guide to using SPSS and provides a general approach to solving problems using statistical tests. It is both comprehensive in terms of the tests covered and the applied settings it refers to, and yet is short and easy to understand. Whether you are a beginner or an intermediate level test user, this book will help you to analyse different types of data in applied settings. It will also give you the confidence to use other statistical software and to extend your expertise to more specific scientific settings as required.

The author does not use mathematical formulae and leaves out arcane statistical concepts. Instead, he provides a very practical, easy and speedy introduction to data analysis, offering examples from a range of scenarios from applied science, handling both continuous and rough-hewn data sets.

Examples are given from agriculture, arboriculture, audiology, biology, computer science, ecology, engineering, epidemiology, farming and farm management, hydrology, medicine, ophthalmology, pharmacology, physiotherapy, spectroscopy and sports science.

Written for beginners or intermediate users
Provides an easily read basic guide to SPSS with no mathematical formulae
Progresses logically, with clear explanations
Includes useful tests, each accompanied by a worked example, with relevance to a range of interests
Offers a clear explanation of factor analysis

Customers in more than 100 countries around the world use SPSS analytics:

Both the Republican and Democratic parties poll citizens using analytics from SPSS
All 50 U.S. state governments use analytics from SPSS
The top 10 largest market research firms use SPSS software
More than 90% of the top U.S. universities use SPSS software
More than 85% of the top consumer packaged goods companies use SPSS analytics
The top 10 pharmaceutical companies in the world use SPSS analytics
The largest newspaper companies in the U.S. use SPSS software

Part 1 Pre-test considerations
Chapter 1 Introduction
Chapter 2 Descriptive and inferential statistics introduced
Chapter 3 Parametric and non-parametric tests
Chapter 4 Using SPSS
Chapter 5 Practical research
Part 2 Using the statistical tests
Chapter 6 Experiments and quasi-experiments
Chapter 7 Frequency of observations
Chapter 8 The time until events
Chapter 9 Correlations, regression and factor analysis
Part 3 Miscellaneous
Chapter 10 Exercises
Chapter 11 Reporting in applied settings
Chapter 12 Advanced statistical techniques – a taster
References
Index

This book should appeal to non-mathematically inclined undergraduates and postgraduates, as well as researchers in applied settings and even marketing professionals. A wide variety of courses now include a research element.

"This is the best statistics book I've ever read! Cole leads learners quickly through everything they need to know in order to get the job done. It is so well written that one can simply do an advanced statistical analysis just by reading it and following the SPSS screenshots."
Ofra Reuven, Statistician and Data Analyst

"I feel totally out of my depth whenever someone mentions anything to do with statistics or statistical testing. Cole Davis' book is invaluable to the likes of me and even those at an intermediate level. It will definitely give you confidence and enable you to extend your expertise in scientific surroundings and be of enormous benefit to you."
Kerin Freeman, Scientific Editor

"This book is important particularly to those who wish to use SPSS as an analytical tool from the beginning. Cole Davis contributes significantly to the understanding of statistics; the clarity of his writing, his ability to explain statistical nuances shines through."
Steven Chan, Professor of Surgery, The University of Melbourne

Trained in industrial psychology at the University of London, Cole Davis has been a freelance researcher in psychiatry, surgery, careers guidance, education, business and marketing. Creator of the CareerSteer career choice diagnostic test (www.careersteer.org), he works in Russia, where some of his short stories are published.

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