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Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline
Trish
Cotter A C,
Donna A.
Perez A,
Anita L.
Dessaix A,
James F.
Bishop B
A
Cancer Prevention, Cancer Institute New South Wales
B
Chief Cancer Officer, Cancer Institute New South Wales
C
Corresponding author. trish.cotter@cancerinstitute.org.au
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New South Wales Public Health Bulletin 19(4) 68–71 http://dx.doi.org/10.1071/NB07098
Published online: 29 April 2008
Abstract
Objective: One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit. Methods: Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline. Results: There is a high correlation between weekly Quitline calls and TARPs. Conclusions: Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.
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