Smart Foods, or foods with functions that confer health benefits, are the future of the food and nutrition sectors. Pastoral products such as milk and meat are easily manipulated to improve the health benefits of these products. Therefore, there is the potential for farmers to add value to their current products. Additionally, the identification of key nutrients for health and the prevention of disease using nutrigenomic and nutritional epigenetic approaches may identify new ways to manipulate milk and meat products. However, consumer perceptions of product efficacy and the marketing of foods with health claims will be drivers behind the uptake of Smart Foods in the future.