Unlocking Competitive Advantage in a Low Carbon Economy
224 pages, 216 x 170 mm
Earthscan from Routledge
In this short, readable and practical ‘how-to’ guide, leading green business expert and consultant Gareth Kane reveals everything you need to know about making your business green while increasing profits.
Kane unlocks the three secrets of green business explaining why you should do it – the core business imperative, what you should do – adopt the ecosystem model and boost efficiency by a factor of ten and how you can do it – take great leaps forward and leave the competition in the dust.
Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organisation quickly and effectively.
Gareth Kane, an environmental consultant, has worked with hundreds of organisations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008 The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability.