
TY  - JOUR
A1  - Vanclay, F. 
T1  - Social principles for agricultural extension to assist in the promotion of natural resource management
JF  - Australian Journal of Experimental Agriculture
JO  - Aust. J. Exp. Agric.
Y1  - 2004
VL  - 44
IS  - 3
SP  - 213
EP  - 222
KW  - rural sociology, farming, barriers to adoption, social drivers.
UR  - https://doi.org/10.1071/EA02139 
N2  - An understanding of social issues, the social nature of farming, and the social basis of adoption is needed if agricultural extension is to be effective in addressing natural resource management issues, and in promoting sustainability in its triple bottom line conceptualisation. Twenty-seven principles are presented here, with the key principles being: awareness of farming as a social activity; recognition of the social diversity of farmers and the social drivers in agriculture; and the socio-cultural basis of adoption. 
ER  -

