
%0 Journal Article
%A John-Leader, Franklin 
%A Van Beurden, Eric 
%A Barnett, Lisa 
%A Hughes, Karen 
%A Newman, Beth 
%A Sternberg, Jason 
%A Dietrich, Uta 
%T Multimedia campaign on a shoestring: promoting 'Stay Active - Stay Independent' among seniors
%J Health Promotion Journal of Australia
%D 2008/04/01
%V 19
%N 1
%P 22-28
%K 
%R https://doi.org/10.1071/HE08022
%U https://www.publish.csiro.au/paper/HE08022 
%X Issue addressed: This paper describes a multimedia campaign implemented in rural New South Wales on a budget smaller than that typical of many published campaigns. The 'To Be Young at Heart Â­â?? Stay Active Stay Independent' (SASI) campaign was one arm of a multi-strategic program to reduce falls among seniors by promoting physical activity. 
