
TY  - JOUR
A1  - John-Leader, Franklin 
A1  - Van Beurden, Eric 
A1  - Barnett, Lisa 
A1  - Hughes, Karen 
A1  - Newman, Beth 
A1  - Sternberg, Jason 
A1  - Dietrich, Uta 
T1  - Multimedia campaign on a shoestring: promoting 'Stay Active - Stay Independent' among seniors
JF  - Health Promotion Journal of Australia
JO  - Health Promot J Aust
Y1  - 2008
VL  - 19
IS  - 1
SP  - 22
EP  - 28
KW  - 
UR  - https://doi.org/10.1071/HE08022 
N2  - Issue addressed: This paper describes a multimedia campaign implemented in rural New South Wales on a budget smaller than that typical of many published campaigns. The 'To Be Young at Heart Â­â?? Stay Active Stay Independent' (SASI) campaign was one arm of a multi-strategic program to reduce falls among seniors by promoting physical activity. 
ER  -

