Sharing Knowledge in the Global Century
Practical advice on how to communicate science effectively with different audiences.
Open Science is about how we address the profound challenges which now confront humanity: climate, the food crisis, environmental degradation, resource scarcity and disease; through science communication. These call for the sharing of scientific knowledge among billions of humans, on a scale never before attempted. + Full description
Open Science offers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large.
The book features sections on good science writing, practical advice on how to develop communication and media strategies, ways to measure communication performance, how to handle institutional 'crises', how to deal with politicians and much more.- Short description
No longer available in a print edition.
"…big picture thinking combined with some useful strategies to do something about it. In many different ways, this book proposes that excellence in scientific research needs to be matched with excellence in science communication. I found the authors’ arguments persuasive, interesting and inspiring. If you have an interest in ‘open science’ and how you and your organisation can be more effective science communicators and advocates for your particular area of expertise, then read this book."
Ann-Marie Anderson-Mayes, Preview, June 2010
DetailsePDF | February 2010
Publisher: CSIRO Publishing
- Practical advice on how to communicate science effectively with different audiences, including government, industry and the general public
- How to develop organisational communication policy and strategy
- Current issues of e-communication, repositories and open access discussed