Open Science offers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large.
Listen to Julian Cribb talk on ABC radio about the need for better communication of science in society.
Open Science is about how we address the profound challenges which now confront humanity: climate, the food crisis, environmental degradation, resource scarcity and disease; through science communication. These call for the sharing of scientific knowledge among billions of humans, on a scale never before attempted.
Open Science offers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large.
The book features sections on good science writing, practical advice on how to develop communication and media strategies, ways to measure communication performance, how to handle institutional 'crises', how to deal with politicians and
much more.
Practical advice on how to communicate science effectively with different audiences, including government, industry and the general public
How to develop organisational communication policy and strategy
Current issues of e-communication, repositories and open access discussed
"…big picture thinking combined with some useful strategies to do something about it. In many different ways, this book proposes that excellence in scientific research needs to be matched with excellence in science communication. I found the authors’ arguments persuasive, interesting and inspiring. If you have an interest in ‘open science’ and how you and your organisation can be more effective science communicators and advocates for your particular area of expertise, then read this book."
Ann-Marie Anderson-Mayes, Preview, June 2010
Julian Cribb has worked as a newspaper editor, science editor for The Australian and head of public affairs for CSIRO. He runs his own science communication consultancy and is the founding editor of www.sciencealert.com.au.
Tjempaka Sari is a senior officer of the Indonesian science agency LIPI and a leading science communicator who works tirelessly for the sharing of knowledge in her country. She is a member of the Australian Alumni Association of Indonesia and the Indonesia-Australia Business Council.
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