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Australian Energy Producers Journal Australian Energy Producers Journal Society
Journal of Australian Energy Producers
RESEARCH ARTICLE (Non peer reviewed)

Roadmap to a digitally born asset in the New Energy era: gaining operational excellence and sustainable long-term value in asset management decision making

Siddharth Setia A *
+ Author Affiliations
- Author Affiliations

A Kongsberg Digital AS, Perth, WA, Australia.




Siddharth (Sid) Setia is General Manager APAC, and leads Business Growth and Strategy in APAC prioritising Australia, New Zealand, India and Japan. With more than two decades of industry experience, Sid joined Kongsberg Digital in January 2024, after 15+ years with a Fortune 500 Japanese trading conglomerate, where he led in a variety of roles in supply chain, field operations, Strategic Account Head and digital transformation, along with regional BD Advisor for the new technology investments division. Sid is a Mechanical Engineer (India) with a post-grad in Petroleum Engineering from Curtin University, Australia.

Australian Energy Producers Journal 65, EP24082 https://doi.org/10.1071/EP24082
Accepted: 1 March 2025  Published: 22 May 2025

© 2025 The Author(s) (or their employer(s)). Published by CSIRO Publishing on behalf of Australian Energy Producers.

Abstract

The energy sector stands at a crossroad of technological advancement, yet its journey towards digitalisation has been conservative compared to other industries such as manufacturing, medical, etc. This hesitance stems from various challenges such as risk assessment, operational expenditure constraints, regulatory barriers and market volatility. However, the key to unlocking the potential of digital transformation lies in aligning business strategy, technology infrastructure and organisational culture. This abstract presents insights from a seminar focused on navigating the complexities of digitalisation in the energy sector. It emphasises the importance of value-based approach, technological integration and organisational alignment in achieving comprehensive digital solutions. By engaging technology consultants and embracing a digital performance model, operators can identify critical use cases, optimise processes and drive operational efficiency. Central to this model is the concept of decision effectiveness, which drives business performance. Through the integration of high-quality data and digital architectures, organisations can accelerate decision-making processes, enhance operational performance and achieve scalability. Leveraging digital technologies enables operators to scale best practices, foster open ecosystems and balance energy demands with production reliability. Moreover, the paper highlights the benefits of digital twins in addressing reliability and asset performance issues, offering insights into real-world use cases and demonstrations. From streamlining maintenance to enhancing asset reliability and operational resilience, the seminar provides a roadmap for embracing a digital future in midstream operations. In conclusion, this is a catalyst for change, offering actionable strategies and innovative solutions to propel the energy sector into a new era of digital excellence.

Keywords: AI, asset co-pilot, close loop maintenance, cloud native, data driven decisions, data ops, digital transformation, digital twins, enterprise infrastructure, higher ROI, industrial work surface, LLM, ML hybrid analytics, SaaS, simulations and models, system of engagement.

Biographies

EP24082_B1.png

Siddharth (Sid) Setia is General Manager APAC, and leads Business Growth and Strategy in APAC prioritising Australia, New Zealand, India and Japan. With more than two decades of industry experience, Sid joined Kongsberg Digital in January 2024, after 15+ years with a Fortune 500 Japanese trading conglomerate, where he led in a variety of roles in supply chain, field operations, Strategic Account Head and digital transformation, along with regional BD Advisor for the new technology investments division. Sid is a Mechanical Engineer (India) with a post-grad in Petroleum Engineering from Curtin University, Australia.

References

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