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Journal of Australian Energy Producers
RESEARCH ARTICLE

Business cases – development guidance and comparison mechanism for improved decisions on investments

Mark Williams A *
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A Genesis, 1 William Street, Perth, WA 6000, Australia.




Mark Williams graduated with Honours in both a Bachelor of Chemical Engineering and a Bachelor of Science (Inorganic and Analytical Chemistry) from the University of Melbourne, his home city. With over 20 years of technical and management experience in energy consulting in Australia and Europe, he held the role of Global Systems Manager for over 3 years, implementing several business improvement initiatives, before moving to his current role of Commercial Manager for Australia. Mark has long been an advocate for the energy industry, through voluntary roles such as Chair of Young Engineers Australia – Victoria, Chair of the Oil and Gas Group for Engineers Australia in WA and Chair of the Engineers Without Borders UK Professional Network.


Australian Energy Producers Journal 65, EP24106 https://doi.org/10.1071/EP24106
Submitted: 13 December 2024  Accepted: 18 February 2025  Published: 22 May 2025

© 2025 The Author(s) (or their employer(s)). Published by CSIRO Publishing on behalf of Australian Energy Producers.

Abstract

Investment decision for beneficial return is vital in business adaptation and growth. The generic terms ‘business case’ and ‘return on investment’ are recognised without best practice in development, comparison and delivery mechanisms. The adoption of a central guidance and comparison for business case application is a catalyst for improved business outcomes. Innovative ideas for change are encouraged at all levels of organisations, though decision makers necessarily represent an approval stage gate. Development of a compelling business case is not simple, both in structure and validation of assumptions, particularly for less experienced employees. In businesses of limited resources, the decision quality is paramount to maximise benefit. Decision quality with the ability to enable fair comparison is eased with clear objectives, consistent approach and common axes for evaluation. Ideas require investment to deliver a benefit, and both investment and benefits are not limited to revenue/cost. Inclusion of less-tangible benefits assists in obtaining a true estimate of business return. A guided, transparent and comparable business case development methodology provides consistency. A centralised application with integrated workflows aids this consistency, improving estimation of execution costs and multi-faceted benefits. This paper explores how a diverse range of business cases require guidance, consistency and centralised visualisation for the comparison and communication of decisions. It provides insights into best practice for business case development through digital software, leading to improvement in efficiency and quality of ideas raised, decision quality, empowering employees and improving business outcomes.

Keywords: benefit, business case, comparison, continuous improvement, cost, investment, opportunities, prioritisation, return on investment.

Biographies

EP24106_B1.png

Mark Williams graduated with Honours in both a Bachelor of Chemical Engineering and a Bachelor of Science (Inorganic and Analytical Chemistry) from the University of Melbourne, his home city. With over 20 years of technical and management experience in energy consulting in Australia and Europe, he held the role of Global Systems Manager for over 3 years, implementing several business improvement initiatives, before moving to his current role of Commercial Manager for Australia. Mark has long been an advocate for the energy industry, through voluntary roles such as Chair of Young Engineers Australia – Victoria, Chair of the Oil and Gas Group for Engineers Australia in WA and Chair of the Engineers Without Borders UK Professional Network.

References

APM (2024) ‘APM Body of Knowledge’, 7th edn. (APM)

Kmani M (2023) Consistency vs. Flexibility: Finding the Right Balance within a System. Medium, 28 February 2023. Available at https://medium.com/@madhanKmani/consistency-vs-flexibility-finding-the-right-balance-within-a-system-d07f070b78f2

Shaw K (2021) Relationship between consistency & flexibility — consistency in UX. Medium, 24 July 2021. Available at https://medium.com/design-bootcamp/relationship-between-consistency-flexibility-consistency-in-ux-e161b6927248