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Journal of Primary Health Care Journal of Primary Health Care Society
Journal of The Royal New Zealand College of General Practitioners
RESEARCH ARTICLE (Open Access)

A qualitative study on the primary care research priorities of people in Southern Aotearoa New Zealand

Anna Williams https://orcid.org/0009-0009-4853-9631 1 , Sharon Leitch https://orcid.org/0000-0001-9939-8773 1 * , Liza Edmonds https://orcid.org/0000-0002-7349-449X 2 , Jing-Ru Li 1 , Garry Nixon https://orcid.org/0000-0002-8192-1412 3 , Tim Stokes https://orcid.org/0000-0002-1127-1952 4
+ Author Affiliations
- Author Affiliations

1 Department of General Practice and Rural Health, University of Otago, Dunedin, New Zealand.

2 Te Whatu Ora Wairarapa, Te Whatu Ora Southern and Victoria University, Wellington, New Zealand.

3 Dunstan Hospital, Rural Health Section, Department of General Practice and Rural Health, University of Otago, Dunedin, New Zealand.

4 University of Otago Medical School, Department of General Practice and Rural Health, University of Otago, Dunedin, New Zealand.

* Correspondence to: Sharon.leitch@otago.ac.nz

Handling Editor: Felicity Goodyear-Smith

Journal of Primary Health Care https://doi.org/10.1071/HC25036
Submitted: 11 March 2025  Accepted: 21 May 2025  Published: 18 June 2025

© 2025 The Author(s) (or their employer(s)). Published by CSIRO Publishing on behalf of The Royal New Zealand College of General Practitioners. This is an open access article distributed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND)

Abstract

Introduction

The Southern Primary Care Research network has been established to support research that uses routinely collected clinical and administrative primary care data to improve health and health equity in the region. Patients are key stakeholders in this work. Understanding their priorities will improve research relevance.

Aim

This study aimed to identify the primary healthcare research priorities of primary care patients in Otago and Southland.

Methods

Focus groups were conducted. Participants discussed issues of health equity, research needs, and use of health data for research. An inductive reflexive thematic approach was used to analyse the dataset from which codes and themes were developed.

Results

Seven focus groups were held with 50 participants from populations with significant health needs across Otago and Southland. Three research themes were developed: communication, access to care, and quality of care. Participants were most concerned with their challenges relating to health literacy; namely knowing which primary healthcare services are available, and communication during the consultation. Participants experienced barriers to accessing health care because of practical, financial, sociocultural, and workforce factors. Enablers to access were community organisations, advocates, and self-advocacy. The theme of quality of care focused on the experience of the patients once they were in the healthcare system. Issues included the care approach, clinician skills and knowledge, and the availability of services.

Discussion

Four research areas with potential to improve health equity were identified: communication of health services, patient–doctor communication, reduction of barriers to access, and improved quality of care. These findings will be used to focus future primary healthcare research in the region.

Keywords: Aotearoa New Zealand, community-based participatory research, health inquities, primary care research network, primary health care, research prioritisation, stakeholder consultation.

WHAT GAP THIS FILLS
What is already known: Consultation with key stakeholders is important to inform health research. Including health users from populations with significant health needs is necessary to ensure health research addresses health inequities.
What this study adds: This study provides themes from a health user perspective to support future research in the primary health service area to improve and optimise health and wellbeing and reduce health inequities.

Introduction

Substantial clinical and administrative data are collected every day in primary health care (PHC) in Aotearoa New Zealand (NZ). These data provide an opportunity to undertake healthcare research relevant to the population from whom it was collected.1 The Southern Primary Care Research Network (Southern PCRN) has been established in Otago and Southland through a collaboration between the regional Primary Health Organisation WellSouth and the University of Otago.24 The Southern PCRN aims to improve health equity and health outcomes through PHC research.24

Identifying community research priorities increases community engagement in the research process and provides the opportunity to meet health needs. Internationally, various strategies have been used to prioritise research questions, the majority including stakeholder involvement.5,6 Stakeholder involvement is pivotal for identifying health research needs and improving health equity.79

The research priorities of the Southern PCRN stakeholder clinicians and academics have been identified.4 Healthcare users are also critical stakeholders as the data relates directly to their health care. The voices and research needs of healthcare users, particularly those belonging to ethnic groups including Māori (indigenous peoples of NZ) and Pasifika (those from the Pacific Islands), and other communities with specific health needs, such as rural, migrant, and tāngata whaikaha (disabled) populations, must be given precedence when establishing research priorities.5,10

Te Tiriti of Waitangi mandates partnership with Māori in all things, including health research. Including Māori priorities in research provides the opportunity to benefit all within the Southern region.7

This study aims to explore the PHC research priorities of health populations with significant health needs in Otago and Southland.

Methods

A community-based participatory approach and interpretivist perspective were used to hear from health users in urban and rural Otago and Southland in NZ.11,12 Community members were invited to share their experiences and understanding of health equity and suggest research needs. Focus group interviews permit a wide range of opinions and experiences to be shared.13,14 Interactions between participants provide a richer understanding of the issues being discussed.13,14 From May 2024 until July 2024 the researcher (AW) recruited participants predominantly through community organisations. Relevant community organisations were contacted and participants recruited via their networks either through organisational advertising or directly by the coordinator. No potential participants were excluded.

Research participants were purposively recruited from communities that have unmet health needs and are often not visible within research. These priority communities were based on the New Zealand Health Strategy 2023, which included Māori and Pacific peoples, tāngata whaikaha, women, and rural communities.10 Other diverse voices were also sought, such as older people, rainbow, and neurodiverse.10 Focus groups were broadly organised by community type, while acknowledging that all participants are members of a wider range of communities. A range of focus group locations, including online, were chosen to ensure rural and low socioeconomic community participation.

Five in-person groups were held in accessible public meeting rooms. Supporting host organisations chose the meeting location and timing. Two online groups were held using Zoom videoconferencing software. Written feedback was accepted if participants were unable to attend focus groups. All focus group meetings were recorded. Each recording was transcribed by an independent transcriber. A physical or online whiteboard was used to make notes during focus groups; participants could see these notes, which were used to facilitate conversation and a prioritisation exercise.8 Sharing of information and discussion between participants was supported.

All groups were facilitated by AW; SL attended and acted as a scribe for two online groups and one in-person group, the other four groups were scribed by AW. Participants were reimbursed for their time with a NZ$25 supermarket voucher. Participants signed a consent form at the start of each session. Demographic data were collected using a questionnaire based on Stats NZ Tatauranga Aotearoa guidelines.15 Rurality was defined using the Geographic Classification for Health (GCH).16 Sessions commenced with introductions, followed by a brief presentation on PHC and health equity. A discussion guide was used (Supplementary Files S1 and S2). The number of focus groups held was determined by data saturation.17

Transcripts were thematically analysed in NVivo software.18,19 A general inductive approach was taken.12,20 Data analysis occurred throughout the project by AW, with SL reviewing codes and themes. Initial codes were generated based on words or phrases used. Codes were printed and manually sorted into similar groups and subthemes, and then collated into major themes. All data were reviewed and recategorised as appropriate. When collating codes into themes, consideration was given to the overall focus of the research, namely health equity and research needs in PHC. AW, a female qualitative researcher raised in urban, middle-class Pākehā culture, considered their positionality throughout the research process.21 SL is a female Pākehā GP and health researcher involved with the establishment of the Southern PCRN.

The consolidated criteria for reporting qualitative research (COREQ) were used to inform the reporting of the research (Supplementary File S3).22

Ethics

Ethical approval was granted by the University of Otago Human Ethics Committee (H24/003). The Ngāi Tahu Research Consultation Committee was consulted.

Results

Seven focus groups (FG1–7) (50 participants) were conducted in the Otago and Southland regions. Five focus groups were held in person in Dunedin (2), South Invercargill (1), Gore (1), and Queenstown (1). Two online focus groups were held for tāngata whaikaha people, carers of tāngata whaikaha, and people with chronic illnesses. One person was unable to participate either in person or online, so instead submitted feedback by email. Participant characteristics are described in Table 1. Table 2 provides the key for the focus groups.

Table 1.Characteristics of focus group participants.

Participant characteristics (n = 50)n
Gender
 Female36
 Male11
 Diverse3
Ethnicity
 NZ MāoriA21
 NZ European/Pākehā19
 AsianB7
 Pacific2
 Australian1
Rurality
 U117
 U211
 R111
 R211
Tāngata whaikaha (Disabled) (Self-identified)
 No38
 Yes10
 Unknown2
A 10 participants identified as Māori and Pākehā.
B Filipino (2), Indonesian, Japanese, Malaysian Chinese, Nepalese and Taiwanese.
Table 2.Description of focus groups.

Focus groupNumber of participantsDescription
FG14Tāngata whaikaha and carers, gender diverse
FG24Tāngata whaikaha, people with chronic illness and carers, gender diverse, rural, elderly
FG34Tāngata whaikaha, people with chronic illness and carers, gender diverse, rural
FG411High deprivation area, Pacific, neurodiverse, people with chronic illness and carers
FG58Rural Māori community, carers, elderly
FG610Māori health providers
FG79Migrants, rural

Participants spoke about their own experiences as patients, whānau members, caregivers, and as part of their community group.

Table 3 lists the most common descriptive codes, subthemes, and themes. Three main themes were identified that describe the patient experience of inequity in PHC and help define research priorities. Underpinning all themes was communication; participants considered communication to be the top priority for improving health equity. The other two main themes were access to care and quality of care. Illustrative quotes and example research questions from focus group discussions are presented in Box 1. Quotes are identified by focus group.

Table 3.Coding framework.

Descriptive codesSubthemesThemesResearch questions generated (examples)
Appropriate communication methods and languageInformation to patientsCommunication

What is the most effective method of communicating health services to vulnerable populations? How can we improve the patient experience?

Finding out about other health or social support services
Being seen and heardPatient to doctor communication
Describing pain
Financial barriers
  • – Affordability

  • – Insurance

  • – ACC versus Ministry of Health

Barriers to accessAccess

Given the high expectations for new digital health technologies in primary health care, which technologies are most likely to work for which populations and in what contexts to reduce inequities in the delivery of care? Can nurse practitioner and paramedic led clinics improve health outcomes in remote and rural areas?

Practical barriers
  • – Rurality

  • – Transport

  • – Technology

Sociocultural barriers
  • – Patients are overwhelmed

  • – Lack of workforce cultural diversity

  • – Lack of social supports for patients

Workforce barriers
  • – Waiting times

  • – Under resourcing of PHC

  • – Lack of choice of GP

Self-referral and advocacyEnablers to access
Support groups or individuals
Cultural safetyCare approachQuality

Does access to allied health practitioners as front-line providers improve long-term outcomes in people with chronic overlapping pain conditions (ie fibromyalgia, irritable bowel syndrome, temporomandibular disorders, etc.)? What are the differences in health outcomes of patients presenting to a nurse practitioner compared with presenting to a GP? Are the patients more satisfied? Less mortality/morbidity?

GP attitudes and perspectives
Respecting patients
Time with patient
Holistic approach
Alternative care optionsAvailability of services
Understaffing
Lack of access to specialist care
GP educationGP skills and knowledge
Late diagnosis
Misdiagnosis or lack of diagnosis
Patient confidenceThe patient experience
Perception by health professionals

ACC: Accident Compensation Corporation.

Box 1.Themes and illustrative quotes
Theme 1: Communication
Information on services available
If the GP doesn’t know about services, like mine and other NGO services … the capacity for our community to support those people lessens, so they have a longer wait, so they become more unwell, and it becomes a bigger problem for them … if you can get to your GP or some other service really early on, you don’t lose the capacity. So, you don’t lose your friends, you don’t lose your job… you know, all those things, that we know happens when you become more seriously mentally unwell and mentally distressed. (FG2)
Patient and GP communication and barriers
Often people don’t know how to speak to the doctor. They think they’re all the way up here still and I just wonder in their training, are they actually taught to talk, I don’t mean talk down. But talk in a language that people can actually understand and appreciate and can join in that conversation. (FG5)
If you could see how I live when I walked out of your door, if you could see the struggle I have, you would not say that. (FG2)
Most of them go and see doctors from elsewhere (overseas trained) and a lot of it’s got to do with the care, the speed of the care and the way they’re spoken to. And I’m talking Māori and Pākehā so I don’t think it’s a colour issue. It’s almost like they don’t see that colour issue and if they do, they’re mature enough to keep it at home and not have to work with it. (FG5)
Theme 2: Access to primary health care
Barriers – physical, financial, sociocultural and workforce
During the summer and spring you’re less likely to get any form of farm worker into any health service, because they’ll be shearing, or they’ll be harvesting. (FG6)
I’ve got a nephew who’s got multiple disabilities… and he lives rurally, and the difference between what I access and what he accesses is massive. That rural factor’s a big one. (FG2)
I’m particularly thinking about autistic communities, a lot of people are very isolated. Some people won’t use the phone, so if you can’t call to make an appointment, and there’s no other way to make an appointment, they’re just not making appointments. And they might not have transport. The sensory environment of the doctors is often really inaccessible. The communication and being understood is massive. (FG2)
Often the first question they (Māori patients) get asked if they do go to the GP beyond, ‘Hi, what’s your name?’, then they’ll get the ‘There’s a debt on your service as well’ so those people we’ve noticed are really disengaged. They’re registered, but they’re disengaged. (FG6)
If you’re a family with a tight budget, you prioritise your food. Even though you need to go to GP, you’re gonna think twice, because you don’t want to spend $75, because you have to buy food for your family (and) because people are paying for rent. (FG7)
I think a lot of Māori people are quite shy and they like to go to their own. They like to go to their own people, they don’t like to go to the Pākehā doctors because they don’t understand them. (FG5)
Enablers
I’ve not had really any issues with the health system – I’m a pretty strong advocate. And I often say to providers, “this is not just about me and my child; this is about the women like me, or parents like me, that don’t have a voice or can’t have a voice because of their own situation.” I’m very well-resourced economically and intellectually, so it’s not hard, but what worries me is those that don’t have that advocacy. (FG3)
I get really good GP care but I’m pretty bolshy. (FG4)
Theme 3: Quality of care
Care approach
I think, in terms of mental health in particular, I don’t think GPs have the capacity, because of the pressures they’re under, to deal with some of the mental health problems. A first fix is to give somebody an antidepressant. All that covers up the problem. It doesn’t, it doesn’t investigate the problem, it doesn’t look at what’s causing it etc. But if you’ve only got a 10-min slot, what good are you going to do? (FG2)
I have a lot of health issues and I manage to get a list and I’ll take that with me and can get things done pretty quickly, but I’ve probably spent hours preparing for that. I think that the 15 min can be really tough, sometimes, for people who have either communication or sensory, or a lot of health issues and aren’t sure how to communicate their needs very well. (FG3)
I think sometimes the empathy is not there. (FG7)
GP skills and knowledge
I’m not sure if this is taught in medical school or if doctors learn this or not but I feel like if you’re gonna move down to Southland you need to understand what it’s like to be in a highly rural region. If you come down here it’s really sparsely populated and you’re gonna see different problems because people live mostly on farms or in really small communities. (FG4)
I view autism as part of the cultural diversity as well… because it’s the same considerations as you would for any cultural difference – around language and inviting someone into the space, and how that space is … and asking them what it means to them, and what their needs are as an individual. (FG3)
Availability of services
The local medical centre … they provide health nurses. What they’ve started to do now (is) when they get new whānau coming in, they make the introduction to the whānau for the health nurse. The health nurse pings off and does all this work the doctor can’t and have not got the time to do and the doctor is starting to deal with the crux of what needs done, the major problems. That’s actually been really successful. (FG5)
I picked one (GP) so she’d see me out. The one I had for many years retired. (FG4)
I’ve used a health improvement practitioner and health coach. The coach was particularly good. They were really proactive with referrals, more than my GP. That was quite useful. (FG2)
I feel like I bypass my GP quite a lot and I will go and access, like, a community asthma nurse … I sorted out my own needs assessment service coordination to get a support worker. My GP never even suggested that, or I don’t think she even knew it was an option for me. I find I’m going back to the GP and telling the GP, “Oh, I’ve done all this; do you know other patients could have that too?” … It’s very topsy turvy. (FG2)
The patient experience
There’s things like that that are happening to some of our whānau and they don’t have the capacity at the moment, because of whatever else is going on for them, to dig themselves out of that… the doctor turns them away the first time. They don’t have the resilience to then make another appointment and get themselves back to the doctor. (FG4)

Theme 1: communication

Communication with healthcare providers was a key discussion point in all groups and considered a major barrier to achieving health equity. Health user understanding about their healthcare options and how to access different health services was limited. Health users struggle to learn about appropriate care options, especially if their healthcare provider is unaware of those services, or do not communicate those options to the patient. The migrant group described additional confusion as to who was able to access subsidised health care as this varies by immigration status. Some PHC users recognised their own communication abilities and access to technology as a barrier to accessing health care.

Digital exclusion is a huge part of accessing care. How do you find out about what kind of services are available if you can’t look it up somewhere? (FG2)

Communication during healthcare appointments may also be problematic. Health users find medical terms confusing, especially for people who speak English as a second language, the elderly, and those that are under stress due to illness or underlying issues such as past medical trauma. The manner in which information is communicated is important. Participants found communication more difficult if their healthcare provider did not pay full attention to them and focused on typing up notes instead.

Participants reported describing pain as a particular communication challenge, especially neurodiverse patients and those with chronic illness. One participant defined her symptoms as ‘blue pain’ and was unable to describe it in any other way that her healthcare provider could understand. Another patient said:

When I had my last child, I had a quite significant multiple sclerosis event, but the only way I could describe it was, “I feel like there’s bugs crawling in me”. We know now that was my nervous system sparking everywhere, but I got treated for scabies. (FG2)

Participants generally felt that their healthcare providers needed to improve both their communication skills and knowledge of other support services available. Participants wanted healthcare providers to have a greater understanding of the patient perspective and aspects of cultural safety, including appreciation of a patient’s knowledge of their own body and a Te Ao Māori (Māori worldview). Research into how communication might be improved or augmented was consistently highlighted by focus groups as an area to be explored.

Theme 2: access

Participants described numerous barriers and challenges to accessing PHC. Practical barriers to care included clinic opening hours, transport to attend appointments, and the technological challenges of making appointments. Technological challenges were especially problematic for some neurodivergent patients who struggled with internet access and navigating online booking systems (especially for vaccinations). However, other neurodivergent patients preferred to access health care online. Participants from socioeconomically low-resourced households struggled with the costs of internet access and cell phones. Participants from small or rural communities contended with a limited choice of health providers. Lack of access to midwifery services was especially challenging for those living in Queenstown. One focus group identified employed Māori living rurally as the key group that was missing out on access to PHC, due to transport and work constraints.

Financial barriers were across most of the communities interviewed. Accessing general practice care was considered expensive, especially for straightforward repeat medication prescriptions and simple laboratory result interpretation. Costs of general practice visits were especially a concern for those in Wānaka and Queenstown, where costs had recently risen and living expenses are higher. The impact on the patients was a concern for one elderly rural participant:

I split my knee open, and I knew that if I went to the medical centre at 8.30 at night, I’d pay hundreds of dollars for the care. So, I got a neighbour, and we steri-stripped my knee back together, about a 10-centimetre split. it’s just too expensive here (in Wānaka). (FG2)

Another financial issue that was raised by those that are tāngata whaikaha or have a chronic illness is the disparity between themselves and those being funded through the national accident insurance scheme, Accident Compensation Corporation (ACC). Access to treatment and equipment was considered inequitable for patients with chronic illness compared to patients who had an accident.

Participants recognised workforce shortages as a cause of long wait times, including the lack of GPs and emergency service personnel. General practice challenges including understaffing, an aging workforce, and time pressures were acknowledged. They noted a reduction in the services offered by some primary care providers, resulting in patients having to pay more for secondary care for minor surgeries such as mole removal.

One option for improving access was to consult other health professionals apart from GPs. Participants mentioned Healthline, nurse practitioners, health improvement practitioners, and health coaches; availability was often dependent on whether those services were offered at the medical centre. Sometimes, it relied on participants being aware of what was available. Participants that had seen a nurse practitioner or health coach generally appreciated the care received. These modes of clinical care provision need to be explored in terms of research and how they might augment traditional models of PHC.

Sociocultural barriers related to the lack of cultural diversity within the PHC workforce and the lack of social support for the migrant community or elderly people. The desire to see a familiar face was expressed by one Māori participant:

They want to see a brown face sometimes, they don’t always wanna see a white face. Unfortunately, that’s just the way it is and they feel safer, it feels more inclusive when they can go and talk to someone who is also Māori. (FG1)

Enablers to accessing PHC included advocacy and workarounds. Participants discussed the need to advocate for themselves and for others to access care. Several participants held a paid advocacy role, whereas others advocated for their community or family members voluntarily. The importance of community groups for help, information, and advocacy was mentioned. Other professionals within and outside of the PHC system also filled this role. For example, in Invercargill, one primary school advocated for families and children witin their school community who need additional support.

Participants described workarounds to access the health care they needed. For example, one rural patient booked a monthly GP visit just in case he needed to go, cancelling if there was no need. Other participants go to the nurse first to see if a GP visit is needed due to the lower cost. The migrant focus group participants would self-medicate from treatments available at the supermarket as their first point of treatment, then consult the pharmacist, then the nurse, and finally the GP, if no-one else could help.

Theme 3: quality

Participants wanted the quality of health care explored in research, as this directly affects health equity. Quality was underpinned by a good relationship with a culturally safe PHC provider who provided holistic care. Participants wanted a partnership-type relationship with their healthcare provider that involved access to their own notes and shared decision-making about their care. Participants wanted to be heard and respected by their healthcare providers, but this was limited by consultation time. Participants did not consider 10 or 15 minutes enough time for quality care. Nurse practitioners were thought to have more time to spend with patients.

Participants recognised that they brought their own previous healthcare experiences into consultations. Some participants reported medical trauma, which they attributed to misdiagnoses or late diagnosis. Past trauma diminished their confidence to express themselves clearly and explain their symptoms in a way that could be understood by the clinician, which was a limiting factor to receiving appropriate care. Culturally safe care was not always available, particularly for Māori, female, Muslim, gender diverse, and neurodivergent participants. This included the healthcare provider availability, eg a female GP for female Muslim patients. Culturally unsafe consultations were another source of medical trauma.

I use ‘she’ and ‘they’ pronouns. I’ve never told a doctor that because I just know I’m going to get some kind of microaggression … I’m a very pale-skinned Māori, as a lot of Kāi Tahu people are, and the things that have been said to me by doctors is really disrespectful. (FG2)

Participants sought holistic care, which considered other approaches rather than purely relying on medication. They wanted healthcare providers who considered the support structures a patient may or may not have when consulting with them. For some, this meant a whānau-centred approach. One participant was concerned by the approach taken by their GP, because it was totally medication focused and seemed to ignore safety concerns:

When I voiced that I was worried about my own safety, because of my mental state, she just said, “OK, do you want some anti-psychotics?” I said, “No thanks. I don’t think that’s necessary.” And then, she was like, “OK. Bye.” I remember just how ridiculous it was walking out the door with my car keys in my hand, after I just said something like that. (FG3)

Misdiagnosis and late diagnosis had adversely affected several participants for conditions including autism, Ehlers Danlos Syndrome (EDS), whooping cough, and multiple sclerosis. Although participants understood that some of these conditions can be difficult to diagnose, the impact on the patients was significant. The late diagnosis of autism had led to misdiagnosis of mental health conditions for more than one participant.

I go to a GP in [different suburb] because he understands my condition. And it took me a long time to find one that does. And, too, someone that listens, and doesn’t kind of fob me off. I spent at least 10 years in the mental health system, and some time in-house at [Psychiatric Unit]. It wasn’t till I researched stuff myself that I found out (what I have). (FG3)

Diagnostic overshadowing was mentioned directly and indirectly in several groups. This concept refers to clinicians erroneously assuming new symptoms are the results of an existing physical or mental condition, resulting in inadequate investigation of those new symptoms.23

Prioritisation

A prioritisation exercise was conducted in four of the in-person workshops. Participants were asked to rate their top three research priorities (as written on the whiteboard from the discussion).8 The top priority topics, by vote, were communication on how to navigate healthcare services, timely access to a trusted GP, equitable access to mental health support, quality of GP training, the health system, and maintaining wellness of whānau in the community. An example of this exercise is shown in Supplementary File S4.

Discussion

This study sought to identify the research priorities of patients and community members in the southern region of NZ through discussion about the issues participants or their whānau face when accessing PHC. This is the first study that has asked these questions in NZ. The three key themes relating to equity were identified as communication, barriers to access, and quality of care. These themes are consistent with other published literature. Effective communication of health services is an important aspect of organisational health literacy.2426 Communication and relationship building between patients and healthcare providers supports shared information, knowledge, and decision-making.27 These critical aspects of health care support improved patient outcomes, both objective and subjective.28,29 Good interpersonal skills allow healthcare providers to deliver faster, more efficient, and cheaper care to patients.29 Exploring how this might be optimised in the southern regions is a research opportunity. Patient experience surveys are collated as part of existing administrative datasets and might be a starting point to inform organisation health literacy strategies and interpersonal communication training. The characteristics of ‘a good doctor’ have been identified previously, with communication skills seen as the key skill required by patients and strengthening communication skills training the key priority for doctors.30 Communication training is an important part of the current training of NZ healthcare providers.

The theme of barriers to healthcare access identified by participants is congruent with that identified in published literature.3134 Improved access to PHC is a foundational step towards achieving health equity.3134 Research could include a focus on alternate ways of improving healthcare access and information to healthcare users, for example, extending the use of zero data platforms.35 The lack of healthcare system resources and a diminishing GP workforce are well known.36 Alternative ways of delivering services are already being implemented, and evaluating the impact of these systems warrants further investigation.37

Quality of care was related to the type of care, cultural safety, healthcare provider competence, and availability of services. High quality health care requires cultural safety, which acknowledges the existing power imbalance between patient and doctor.38,39 Cultural safety is necessary at both interpersonal and systemic levels to improve the health and wellbeing of all patients, but particularly tangata whenua.38,39 NZ has an obligation under Te Tiriti to meet the health needs of Māori in a culturally safe way.7,10

Strengths and limitations

This study has identified the research priorities of PHC users and community members in the southern region of NZ. Hearing the stories from multiple health populations with significant health needs is the real strength.5,10 However, there is the potential that not all voices were present or heard within the themes that emerged. There was significant Māori participation and representation, including mana whenua (indigenous Māori from the region), which is a strength of this project given the health needs and current Te Tiriti obligations. The number of Pasifika participants was low; however, one focus group clearly described the challenges their local Pacific community face. Future research and planning by the Southern PCRN will need to consider Pasifika needs, voices, and engagement from the onset. The range of rurality was well represented alongside the neurodiverse community and those with chronic illness, who shared particularly poignant stories. The neurodiverse community have high levels of morbidity but are typically less engaged in research.40,41

The researchers who conducted the analysis (AW and SL) acknowledge that as two Pākehā female health researchers they do not belong to the research groups in question and recognise this may have influenced the interpretation of the results. However, this is balanced out by the different perspectives of the rest of the research team.

A challenge for the Southern PCRN will be to address the identified research themes with routinely collected quantitative data and data linkages. This data can supplement and support qualitative research, for example, accountability of access to PHC. Future research might also explore what routinely collected data are collected and for what purpose. Compiling these findings with the other research prioritisation exercises will inform PHC research in Otago and Southland.

Implications for practice and research

Understanding community perspectives on health equity to inform future health research is important, especially from those health populations with significant health needs.5,10 These voices can inform relevant and appropriate mixed methods research that may improve healthcare equity in Otago and Southland, and nationally.

Conclusion

Research based on consultation with health populations with significant health needs within the Otago and Southland region will benefit many and support the delivery of equitable PHC. This study provided themes from a health user perspective to support future research in the primary health service area to improve health and wellbeing for our communities. Given the high level of engagement in this process, the foundation for future research and engagement is set in Southern NZ.

Supplementary material

Supplementary material is available online.

Data availability

The data that support this study are not available as per the ethics approval.

Conflicts of interest

Tim Stokes is an Editor of the Journal of Primary Health Care but was not involved in the peer review or any decision-making process for this paper. The authors have no further conflicts of interest to declare.

Declaration of funding

This study received a research grant from the Health Research Council of New Zealand.

Acknowledgements

The authors thank the community members and community organisations that participated and supported this research, specifically: Parent2Parent, the Disability Working Group hosted by Health New Zealand Te Whatu Ora Southern, South Alive in Invercargill, Te Iho Awhi Rito Social Services in Gore, WellSouth, and the Kiwi Kit Community Trust in Queenstown.

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