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Australian Journal of Zoology Australian Journal of Zoology Society
Evolutionary, molecular and comparative zoology
RESEARCH ARTICLE

Thylacine and Tasmanian devil: between hope and reality – a lesson to be learnt from Google Trends search data

Michael Zieger https://orcid.org/0000-0002-4915-6896 A C and Steffen Springer B
+ Author Affiliations
- Author Affiliations

A SRH Wald-Klinikum Gera GmbH, 07548 Gera, Germany.

B University Hospital Jena, 07740 Jena, Germany.

C Corresponding author. Email: Michael_Zieger@icloud.com

Australian Journal of Zoology 67(4) 221-225 https://doi.org/10.1071/ZO20073
Submitted: 11 August 2020  Accepted: 7 October 2020   Published: 30 October 2020

Abstract

The two iconic Tasmanian species, the Tasmanian devil (Sarcophilus harrisii) and the thylacine (Thylacinus cynocephalus), are of great interest to the general public and the media. The most likely extinct Tasmanian wolf or tiger, the thylacine, symbolises human responsibility for nature and species conservation and inspired the ‘National Threatened Species Day’, which commemorates the death of the last thylacine at Beaumaris Zoo in Hobart on 7 September 1936 to raise awareness of endangered plants and animals. Since the spread of the Devil Facial Tumour Disease critically endangered the survival of the largest remaining native carnivore (S. harrisii) today, this has generated both scientific interest and the interest of the general public. Google Trends has already been used as a tool for documenting and investigating the information needs and concerns of the population, as has been shown using the example of diseases. In this study, Google Trends data were used to examine the seasonality of the search term ‘thylacine sightings’ and the development of the frequency of different search terms in the period between 2004 and 2020. As a result, relative search intensities for ‘thylacine cloning’ and ‘cloning extinct species’ have shown a decrease over time. While Google Trends cannot clearly determine search motivation, search terms can be selected for the examinations that document more hope or a rational need for information or concern.

Keywords: cloning, Devil Facial Tumour Disease, extinct species, Google Trends, National Threatened Species Day, Sarcophilus harrisii, search engine data, Tasmanian devil, thylacine, Thylacinus cynocephalus.


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