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Using market research to understand the adoption of irrigation management strategies in the stone and pome fruit industry

G. Kaine A D , D. Bewsell B , A. Boland C and C. Linehan D
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A School of Marketing and Management, University of New England, Armidale, NSW 2351, Australia.

B Present address: AgResearch Limited, Ruakura Research Centre, East Street, Private Bag 3123, Hamilton, New Zealand.

C Department of Primary Industries, Private Bag 15, Ferntree Gully Delivery Centre, Knoxfield, Vic. 3156, Australia.

D Department of Primary Industries, Private Bag 1, Ferguson Road, Tatura, Vic. 3616, Australia.

Australian Journal of Experimental Agriculture 45(9) 1181-1187 https://doi.org/10.1071/EA01183
Submitted: 17 November 2001  Accepted: 17 September 2004   Published: 10 October 2005



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